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Pronovias is a wedding dress design business based in Catalonia, Spain. BC Partners acquired a 90 percent stake in the firm in 2017 for 550 million Euros. [1] [2] [3] In 2018, Amandine Ohayon took over from d'Andrés Tejero as the company's CEO. [1] Manuel Mota Cerrillo was the company's creative director for 23 years until his death in 2013. [4]
In the early 21st century, many wedding dresses were sleeveless and strapless. [3] Other brides preferred styles with sleeves, higher necklines, and covered backs. [3] The latest wedding dress designs, as of 2024, feature drop-waist silhouettes, convertible gowns, intricate crystal embellishments, tulle, and gowns that display vintage charm. [4]
In September 2019, Guerra was announced as the face of a 2020 collection from the wedding dress company Pronovias. [ 64 ] In September 2020, Ana covers the song by Raffaella Carrà entitled En el amor todo es empezar , and which was the soundtrack of the Spanish film Explota, explota . [ 65 ]
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Because of the close friendship between the two women, Edith Head assumed that she would be asked to design the wedding dress. [6] Instead, Helen Rose, a costume designer in the wardrobe department of Metro-Goldwyn-Mayer (MGM), was selected. The dress was a wedding gift to Kelly from the MGM studio. [5] [7] [8]