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Consequently, he made the strategic decision to concentrate exclusively on seaweed-based snacks. Tob's vision for the 'Taokaenoi' brand was to make it synonymous with seaweed snacks, much like how the term 'Mama' is commonly used by Thai people to refer to instant noodles, irrespective of the actual brand.
As of 2019, seaweed represented 30% of marine aquaculture. [6] In 2023, the global seaweed extract market was valued at $16.5 billion, with strong projected growth. [7] Seaweed farming is a carbon negative crop, with a high potential for climate change mitigation.
Tyrrells was founded in Leominster, Herefordshire, in 2002 by farmer and entrepreneur William Chase. [1] Within several years of its creation, Tyrrells expanded its market into Europe and later into the U.S. Tyrrells has received numerous awards for the taste and quality of its crisps, both in England, as well as internationally.
Asda was the second-largest supermarket chain in the United Kingdom between 2003 and 2014 by market share, at which point it fell into third place. [10] [11] As of January 2025 its market share in the UK is 12.6 per cent. [12]
SeaGrown is a seaweed farming and processing company based in Scarborough, North Yorkshire, England. It was established in 2018 and in 2019, it was given a grant to be able to grow its own seaweed in a specific area off the coast of Scarborough. It is England's first large-scale, commercial seaweed farm.
The company was named after the Golden Wonder potato, which Alexander believed to be the best for making crisps. [2] In 1952, the company moved to a purpose-built factory in Sighthill. The company was bought by Imperial Tobacco in 1961. [3] By early 1960s, it was manufacturing crisps at three further sites, at Broxburn, Widnes and Corby. [2]
[27] [28] At the time Walkers had a third of the crisp market in the United Kingdom, while Smith's had a third of the extruded snacks market, making them the market leader. [29] The Walkers logo, featuring a red ribbon around a yellow sun, is noticeably similar to Lay's and derives from the Walkers logo used in 1990. [30]
The seaweed is commonly found around the west coast of Great Britain and east coast of Ireland along the Irish Sea. [2] [1] Laver has a high content of dietary minerals, particularly iodine and iron. The high iodine content gives the seaweed a distinctive flavour in common with olives and oysters. [3]