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The term private label originated in retail, [12] but has since been used in other industries as well. Probably the best-known private-label brands are store brands, which are managed by supermarket and grocery store chains. Examples are Simple Truth by Kroger and Great Value by Wal-Mart. [13]
Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice , Walmart, and Member's Mark (Sam's Club), per ...
Amazon Basics (formerly written as AmazonBasics) is a private label that offers home goods, office supplies, and tech accessories. [5] The line was launched in 2009. [ 6 ] As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [ 7 ] In November 2018, AmazonBasics expanded their product line to include home ...
Amazon's new private label brand, Amazon Saver, will offer an array of grocery staples from crackers and cookies to canned fruit and condiments. Most Amazon Saver items will be priced under $5 ...
Though Loblaw has retracted its private-label program from US and international markets, PC and No Name still account for 25% of its domestic food sales, double the industry average. Loblaw vice president of food Pietro Satriano said the company's labels remain crucial to its overall strategy. "In the end, it drives people to our stores.
Richelieu Foods, for example, is a private label food manufacturing company producing frozen pizza, salad dressing, sauces, marinades, condiments, and deli salads for other companies, including Hy-Vee, Aldi, Save A Lot, Sam's Club, [7] Hannaford, [8] BJ's Wholesale Club (Earth's Pride brand), and Shaw's Supermarkets (Culinary Circle brand). [8]
Consumer perceptions about generic brands differ widely. A generic brand skin care product may have a consumer unsure about its "health and safety" quotient. This implies that there are certain product categories more aligned to generic brands. Examples include over-the-counter medications, cereal and gasoline among others.
The concept of venture brands is a naming strategy that originates from private labels. Private labels are products or services that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product.