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MTV, originally an initialism of Music Television, is an American cable television channel that launched on August 1, 1981 by Warner Communications. It is currently owned by Paramount Global, and is one of the company's flagship brands. MTV's original focus was on music-related programming, including blocks of music videos.
MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida, for a week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason.
MTV's first day on the air was rebroadcast on VH1 Classic in 2006 and again in 2011 (the latter celebrating the channel's 30th anniversary). [ 1 ] [ 2 ] The first hour on the air was broadcast again on August 1, 2016, and was called MTV Hour One, as part of VH1 Classic's planned re-launch as MTV Classic, MTV itself, and additionally streamed on ...
At midnight on Aug. 1, 1981, Martha Quinn, Mark Goodman, Nina Blackwood, Alan Hunter, and J.J. Jackson stood inside the Loft restaurant in Fort Lee, N.J., to watch ...
The MTV Generation refers to the adolescents and young adults of the 1980s to the mid-1990s, a time when many were influenced by the television channel MTV, which launched in 1981. [1] The term is another way of referring to Generation X. [2] [3] The development of MTV "had an immediate impact on popular music, visual style, and culture". [4]
In the late 1980s and early 1990s, MTV began cultivating a lifestyle for teen and college-aged students. As video clips started to develop certain images for artist, such as Madonna, Bruce Springsteen, and New Kids on The Block, fashion and paraphernalia for these acts were also marketed along with the distribution of music. [7]
Brian Graden [26] [27] - In November 1997, Graden was promoted to executive vice president of programming at MTV following the abrupt resignation of Andy Schuon. [28] Graden is the former President of Programming at MTV, VH1, CMT, and the LGBT channel, Logo, the launch of which he assisted in. He departed MTV Networks in late 2009. Lois Curren ...
In the fall of 2012, media analysts began to report that ratings among some of Viacom's leading brands in the U.S. were experiencing declines in viewership. [11] [12] MTV, Comedy Central and Nickelodeon were of most concern to investors as the three account for roughly 50% of Viacom's operating profit, estimated David Bank of RBC Capital Markets.