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The company entered the luxury market in 2005 when Timex's parent company acquired Swiss-based Vertime SA. Vertime is responsible for the design, manufacturing, and distribution of Swiss-made watches and jewelry for the Versace and Versus brands. [37] Timex USA's international holding company the Timex Group launched the TX Watch Company in ...
During World War II, the company stopped manufacturing watches and switched to the manufacture of timing systems (e.g. fuses) used in munitions. [1] [4] In the 1940s and 1950s, Benrus released the Sky Chief (a chronograph), the Dial-a-Rama, the Wrist Alarm and a bracelet watch called Embraceable. [1]
The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes ...
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