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In June 1983, Alaska Airlines introduced their frequent-flyer program, Gold Coast Travel. In 1987, Alaska Airlines acquired Jet America Airlines, which offered a frequent-flyer program that awarded credit by flight segments (number of flights taken), compared to Gold Coast Travel, where members earned credit based on the mileage of flights taken. [1]
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United MileagePlus cards. A frequent-flyer programme (FFP) is a loyalty program offered by an airline.. Many airlines have frequent-flyer programmes designed to encourage airline customers enrolled in the programme to accumulate points (also called miles, kilometers, or segments) which may then be redeemed for air travel or other rewards.
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Alaska was the launch customer of the 737-900 aircraft. With the delivery of Boeing 737 Next Generation aircraft starting in 1999, Alaska began launching more medium-haul flights. In 2000, Alaska started service between Anchorage and Chicago. [citation needed] In May 2001, the airline took delivery of its first 737-900.
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