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Loaded language [a] is rhetoric used to influence an audience by using words and phrases with strong connotations.This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes.
Persuasion is the ability to move others to a desired action, usually within the context of a specific goal. Persuasion often attempts to influence a person's beliefs, religion, motivations, or behavior. Influence and persuasion are neither positive nor negative, unlike manipulation which is strictly negative. [7] [8]
A negative form of the halo effect, called the horn effect, the devil effect, or the reverse halo effect, allows one a disliked trait or aspect of a person or product to negatively influence globally. [36] Psychologists call it a "bias blind spot:" [61] "Individuals believe (that negative) traits are inter-connected."
While the term propaganda has justifiably acquired a strongly negative connotation by association with its most manipulative and jingoistic examples (e.g. Nazi propaganda used to justify the Holocaust), propaganda in its original sense was neutral, and could refer to uses that were generally benign or innocuous, such as public health ...
Peer pressure is a direct or indirect influence on peers, i.e., members of social groups with similar interests and experiences, or social statuses. Members of a peer group are more likely to influence a person's beliefs, values, religion and behavior.
This study also shows that social influence has better results when it does not threaten one's core freedoms. Two concepts revealed in this study are that a communicator may be able to increase the positive force towards compliance by increasing their credibility, and that increasing the positive communication force and decreasing the negative ...
Social influence is not necessarily negative. For example, doctors can try to persuade patients to change unhealthy habits. Social influence is generally perceived to be harmless when it respects the right of the influenced to accept or reject it, and is not unduly coercive.
Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .