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Loaded language [a] is rhetoric used to influence an audience by using words and phrases with strong connotations.This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes.
A negative form of the halo effect, called the horn effect, the devil effect, or the reverse halo effect, allows one a disliked trait or aspect of a person or product to negatively influence globally. [36] Psychologists call it a "bias blind spot:" [61] "Individuals believe (that negative) traits are inter-connected."
While the term propaganda has justifiably acquired a strongly negative connotation by association with its most manipulative and jingoistic examples (e.g. Nazi propaganda used to justify the Holocaust), propaganda in its original sense was neutral, and could refer to uses that were generally benign or innocuous, such as public health ...
Persuasion is the ability to move others to a desired action, usually within the context of a specific goal. Persuasion often attempts to influence a person's beliefs, religion, motivations, or behavior. Influence and persuasion are neither positive nor negative, unlike manipulation which is strictly negative. [10] [11]
The negativity bias, [1] also known as the negativity effect, is a cognitive bias that, even when positive or neutral things of equal intensity occur, things of a more negative nature (e.g. unpleasant thoughts, emotions, or social interactions; harmful/traumatic events) have a greater effect on one's psychological state and processes than neutral or positive things.
Peer pressure is a direct or indirect influence on peers, i.e., members of social groups with similar interests and experiences, or social statuses. Members of a peer group are more likely to influence a person's beliefs, values, religion and behavior.
Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .
The psychological literature has distinguished between several different forms of ambivalence. [4] One, often called subjective ambivalence or felt ambivalence, represents the psychological experience of conflict (affective manifestation), mixed feelings, mixed reactions (cognitive manifestation), and indecision (behavioral manifestation) in the evaluation of some object.