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  2. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". [2] Marketing theory emerged in the early twenty-first century. The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. [3]

  3. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    MC are made up of the marketing mix which is made up of the 4 Ps: Price, Promotion, Place and Product, for a business selling goods, and made up of 7 Ps: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. [2]

  4. Template generator - Wikipedia

    en.wikipedia.org/wiki/Template_generator

    Users must be online and make an account to begin using an online template generator, and sign in each time they use the tool. [2] Desktop template generators or desktop-based template generators, unlike online, have to be downloaded onto the user's computer. However, this eliminates the need to make an account and sign in before using the tool ...

  5. Comparison of documentation generators - Wikipedia

    en.wikipedia.org/wiki/Comparison_of...

    Extend the generator classes through Perl programming. Only linking pdoc: overridable Jinja2 templates source code syntax highlighting, automatic cross-linking to symbol declarations Yes phpDocumentor: Smarty-based templates (1.x), Twig-based templates (2+) class inheritance diagrams

  6. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  7. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  8. Template (word processing) - Wikipedia

    en.wikipedia.org/wiki/Template_(word_processing)

    The term template, when used in the context of word processing software, refers to a sample document that has already some details in place; those can (that is added/completed, removed or changed, differently from a fill-in-the-blank of the approach as in a form) either by hand or through an automated iterative process, such as with a software assistant.

  9. Template processor - Wikipedia

    en.wikipedia.org/wiki/Template_processor

    A template processor (also known as a template engine or template parser) is software designed to combine templates with data (defined by a data model) to produce resulting documents or programs. [ 1 ] [ 2 ] [ 3 ] The language that the templates are written in is known as a template language or templating language .

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