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Marketing ethics and marketing law are related subjects. Relevant areas of law include consumer law which protects consumers and antitrust law which protects competitors - in both cases, against unethical marketing practices. Regulation extends beyond the law to lobbies, watchdog bodies and self-regulatory industry bodies.
These norms, values, ethical, and unethical practices are the principles that guide a business. [2] Business ethics refers to contemporary organizational standards, principles, sets of values and norms that govern the actions and behavior of an individual in the business organization.
As such, ethical marketing should be part of business ethics in the sense that marketing forms a significant part of any business model. Study of Ethical marketing should be included in applied ethics and involves examination of whether or not an honest and factual representation of a product or service has been delivered in a framework of ...
Unethical behavior is an action that falls outside of what is thought morally appropriate for a person, a job or a company. Many experts would define unethical behavior as any harmful action or sequence of actions that would violate the moral normality's of the entire community within the appropriate actions.
Corporate behaviour is the actions of a company or group who are acting as a single body. It defines the company's ethical strategies and describes the image of the company. [ 1 ] Studies on corporate behaviour show the link between corporate communication and the formation of its identity .
Organizations that lack ethical practices as a mandatory basis of their business structure and corporate culture, have commonly been found to fail due to the absence of business ethics. Corporate downfalls would include, but are not limited to, the recent Enron and WorldCom scandals, two primary examples of unethical business practices ...
Unethical communication practices within a company can harm its reputation and shareholder value. [4] [5] However, companies must also maintain a balance between transparency and considerations such as privacy, confidentiality, and profitability. [6] [7] It intersects with disciplines such as sociolinguistics, media ethics, and professional ethics.
Unfair business practices (also Unfair Commercial Practices) describes a set of practices by businesses which are considered unfair, and which may be unlawful. It includes practices which are covered by other areas of law, such as fraud , misrepresentation , and oppressive or unconscionable contract terms.