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Surfer is an integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom.The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred on a Polynesian surfer successfully taking on a gigantic wave.
The commercial was created by the advertising agency Chiat/Day, of Venice, California, with copy by Steve Hayden, [13] art direction by Brent Thomas, and creative direction by Lee Clow. [14] The commercial "grew out of an abandoned print campaign" with a specific theme: [ 3 ]
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
In 2020 a new ad campaign "Checking in, that's Whassup" was created by VaynerMedia. Social media spots featured friends meeting on an online platform, a common occurrence during the COVID-19 pandemic. The campaign encouraged viewers to check in with friends, and received a Bronze award from the Clio Sports program. [4]
The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [ 8 ] The purpose of the campaign is to position Mastercard as a friendly credit card company with a sense of humor, as well as responding to the public's worry that everything is being commodified and that people are ...
Internet video giant YouTube larded its coffers with $7.95 billion in ad revenue for third quarter of 2023, representing a 12.5% year-over-year increase, as parent Alphabet overall topped Wall ...
It made the AdWeek list of top-ten most-watched advertisement for January 2016, [17] and a panel put together by the magazine in late February describe it as the "most successful" ad in the Democratic campaign to date, attributing the success to the fact that it taps into "what people are feeling" and "concerns possibilities and optimism."