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With the taste being so similar, the differentiating point between Kirkland Signature French Vodka and Grey Goose is the price tag. You can snag a 1.75-liter bottle for under $30, a fraction of ...
The company was eventually sold by Sidney Frank to Bacardi for a reported US$2.2 billion in 2004. [1] That year, Grey Goose was the best-selling premium brand vodka in the United States, [2] selling more than 1.5 million cases that year. [7] In 2018, Grey Goose partnered with Jamie Foxx for a nine-part online series called Off Script. [8]
Glen's Vodka was launched in 1972. The brand was originally known as Grant's Vodka, but following a legal challenge [2] was relaunched in 2003 as Glen's Vodka. In 2009, Glen's Vodka came first in a blind-tasting test conducted by British newspaper The Telegraph. [3] The tasting included a variety of premium-brand vodkas including Grey Goose and ...
In 2004, Bacardi purchased Grey Goose, a French-made vodka, from Sidney Frank for $2 billion. [32] In 2006 Bacardi purchased New Zealand vodka brand 42 Below. [33] In 2018, Bacardi purchased tequila manufacturer Patrón Spirits Company for $5.1 billion. [34] In 2023, Bacardi acquired the super-premium mezcal brand, Ilegal Mezcal. [35]
Top-shelf liquor (or "premium liquor") is a term used in marketing to describe higher-priced alcoholic beverages, typically stored on the top shelves within bars. [1] This contrasts to a "rail" or well drink, which are lower cost beverages typically stored on the lower shelves of the bartender's rack. [2] [3] [4] [5]
In 2007, Jay-Z became a brand ambassador for the vodka brand, which had been struggling to sell 40,000 cases in its first few years on the market. In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "official vodka of New Year's" after brand became official sponsor for Cîroc The New Year event. [ 22 ]