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Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. [1] The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. [ 2 ] Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016.
Bésame Cosmetics, Inc. is a color cosmetics/makeup company founded in 2004 and based in Los Angeles, California. It was founded by makeup historian and author [ 1 ] Gabriela Hernandez, who is the current C.E.O. Bésame Cosmetics recreates makeup shades, packaging, and products from the 1920s-1970s.
Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. [2] Ulta Beauty carries both high- and low-end cosmetics , fragrances , nail products, bath and body products, beauty tools and haircare products.
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
In addition to selling products from other brands, the company developed its own M-61 skincare line in 2012 and Lune+Aster make-up line in 2015. The company was acquired in 2015 by Macy's, Inc., which opened in-store Bluemercury shops in its department stores, as well as expanding the number of free-standing stores.
The company's first products were jumbo eye pencils, [8] which brought in revenue of $2 million within the first year. [6] The products were initially sold only to beauty professionals before Ko expanded sale to mass-market outlets. [6] The products were marketed as having "department store beauty" while being sold at "drugstore prices." [1]
A beauty store, beauty supply store or cosmetics store is a retail business that sells cosmetics, hair-care products and/or beauty tools. [1] The term "beauty store" (without "supply") is often associated with large chains that provide a large-format, glamorous shopping experience [ 2 ] whereas "beauty supply store" (including "supply") is ...