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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [1]
The growth of internet video has provided a platform to help elevate the music industry. This has most particularly been seen through the platform of YouTube. Chris Maxcy, YouTube's partner development director stated that “YouTube is the ideal place for labels to promote music and for fans to discover new artists and old favourites”.
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Similarly, hundreds of U.S. and Canadian universities have a presence on YouTube, and universities such as Princeton University have used YouTube videos as a way of communicating with prospective students, including videos containing admissions officers' tips and expectations, the university's learning expectations, sample lectures, and student ...
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A music video is a video that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings.
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