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  2. Motivating language theory - Wikipedia

    en.wikipedia.org/wiki/Motivating_language_theory

    Motivating language theory (ML) is an academic theory within the broader field of communication. The theory was originally proposed by J. Sullivan in 1988 as a framework for studying effective communication from leaders to followers. [ 1 ]

  3. Motivation in second-language learning - Wikipedia

    en.wikipedia.org/wiki/Motivation_in_second...

    Like the model, however, the test has also been revised over the years. In Gardner's review of the Socio-educational Model, he named the four overarching variables which are measured in the AMTB: (1) integrativeness, (2) attitude toward learning situation, (3) motivation and (4) language anxiety. [7]

  4. Zoltán Dörnyei - Wikipedia

    en.wikipedia.org/wiki/Zoltán_Dörnyei

    The goal of language teachers then, who often struggle to initiate and maintain motivation in students, would be to inspire and lead learners, or groups of learners, to imagine, activate and realize Directed Motivational Currents in their second language learning journey.

  5. Motivation - Wikipedia

    en.wikipedia.org/wiki/Motivation

    Motivation is an internal state that propels individuals to engage in goal-directed behavior.It is often understood as a force that explains why people or animals initiate, continue, or terminate a certain behavior at a particular time.

  6. Information-Motivation-Behavioral Skills Model - Wikipedia

    en.wikipedia.org/wiki/Information-Motivation...

    The Information-Motivation-Behavioral Skills (IMB) model is a theoretical framework developed by Jeffrey D. Fisher and William A. Fisher in 1992. [1] Initially designed to understand and promote HIV-preventive behaviors, the IMB model has since been applied to various health-related behaviors and interventions.

  7. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

  8. Motivated reasoning - Wikipedia

    en.wikipedia.org/wiki/Motivated_reasoning

    Motivated reasoning (motivational reasoning bias) is a cognitive and social response in which individuals, consciously or sub-consciously, allow emotion-loaded motivational biases to affect how new information is perceived. Individuals tend to favor evidence that coincides with their current beliefs and reject new information that contradicts ...

  9. Markedness model - Wikipedia

    en.wikipedia.org/wiki/Markedness_Model

    The markedness model (sociolinguistic theory) proposed by Carol Myers-Scotton is one account of the social indexical motivation for code-switching. [1] The model holds that speakers use language choices to index rights and obligations (RO) sets, the abstract social codes in operation between participants in a given interaction.