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Hence, E-commerce accounted for an 18.2 percent share of total business turnover in the United Kingdom in 2012. Online sales already account for 13% of the total UK economy, and its expected to increase to 15% by 2017. There is a huge contribution of comparison shopping websites in the expansion of the current E-commerce industry.
In 1998, Tire Rack began online sales. [3] Since 1995, Tire Rack has been the title sponsor of the National Sports Car Club of America (SCCA) Solo Program, a club that allows driving enthusiasts to compete at a local level. By 2005, Tire Rack had grown into a nationwide company that distributes more than 2 million tires annually. [4]
The perceived value means that people can compare the products and prices online, bringing them the perceived value of getting more benefits online than in an offline store. [28] The comfortable environment that online shopping brings to customers can make consumers get more perceived value.
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