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  2. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    When price goes up, quantity will go down. Whether the total revenue will grow or drop depends on the original price and quantity and the slope of the demand curve. For example, total revenue will rise due to an increase in quantity if the percentage increase in quantity is larger than the percentage decrease in price.

  3. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    [1] [3] [8] The marginal revenue (the increase in total revenue) is the price the firm gets on the additional unit sold, less the revenue lost by reducing the price on all other units that were sold prior to the decrease in price. Marginal revenue is the concept of a firm sacrificing the opportunity to sell the current output at a certain price ...

  4. Margin (economics) - Wikipedia

    en.wikipedia.org/wiki/Margin_(economics)

    Within economics, margin is a concept used to describe the current level of consumption or production of a good or service. [1] Margin also encompasses various concepts within economics, denoted as marginal concepts, which are used to explain the specific change in the quantity of goods and services produced and consumed.

  5. Total revenue test - Wikipedia

    en.wikipedia.org/wiki/Total_revenue_test

    The area of the rectangle anchored by point A is the measure of total revenue. When the price changes the rectangle changes. The change in revenue caused by the price change is called the price effect, and the change In revenue in the opposite direction caused by the resulting quantity change is called the quantity effect.

  6. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    When the price elasticity of demand is unit (or unitary) elastic (E d = −1), the percentage change in quantity demanded is equal to that in price, so a change in price will not affect total revenue. When the price elasticity of demand is relatively elastic (−∞ < E d < −1), the percentage change in quantity demanded is greater than that ...

  7. Shift-share analysis - Wikipedia

    en.wikipedia.org/wiki/Shift-share_analysis

    The growth rates used in the calculations are annual rates, not growth from the beginning year in the study period, so the percent change from year k-1 to k in the economic variable nationwide for all industries combined is G k, while the national and regional industry-specific percent changes are G i k and g i k, respectively.

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  9. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    Gross margin can be expressed as a percentage or in total financial terms. If the latter, it can be reported on a per-unit basis or on a per-period basis for a business. "Margin (on sales) is the difference between selling price and cost. This difference is typically expressed either as a percentage of selling price or on a per-unit basis.