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In 2009, Alli Webb began a side business called Straight At Home, which provided an at-home hair experience. [4] As demand quickly outgrew the one-woman operation, Webb noticed a "huge hole" in her local market for a business that provided solely hair blowouts, [5] a concept that had already gained traction in larger cities such as New York City with brands like "Blo". [6]
A popular temporary straightening method is the Dominican blowout which originated in the Dominican Republic. The technique spread to the United States where it was popularized by Dominican stylists. The Dominican blowout allows highly-textured and tightly-curled hair types to be straightened without the use of chemicals.
California Attorney General Kamala Harris announced a settlement with GIB LLC dba Brazilian Blowout requiring a payment of $600,000 in fines and changes to Brazilian Blowout Acai Smoothing Solution and the Brazilian Blowout Professional Smoothing Solution MSDS and labeling. [11] Under the terms of the settlement, GIB is required to:
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Hair care was the largest segment, with 86,000 locations. Skincare was expected to generate $21.09 billion in revenue by 2023, growing annually by 3.91%. [ 9 ] This growth was driven in part by increasing awareness of the importance of skin care among American women, but also specifically due to an increase in the market for men. [ 10 ]