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In 2003, Priceline.com, now known as Booking Holdings, went through a 1-to-6 reverse stock split, going from roughly $4 a share to about $25 a share. It seems to have worked out — Booking ...
[1] The "reverse stock split" appellation is a reference to the more common stock split in which shares are effectively divided to form a larger number of proportionally less valuable shares. New shares are typically issued in a simple ratio, e.g. 1 new share for 2 old shares, 3 for 4, etc. A reverse split is the opposite of a stock split.
The company did a 4-for-1 stock split on December 4, 2024, and it's up by about 3% since then. Shares are up by 88% year-to-date and have surged by 747% over the past five years.
The main effect of stock splits is an increase in the liquidity of a stock: [3] there are more buyers and sellers for 10 shares at $10 than 1 share at $100. Some companies avoid a stock split to obtain the opposite strategy: by refusing to split the stock and keeping the price high, they reduce trading volume.
For example, with a 2:1 stock split, the number of shares increases by two times while the share price is divided by two. With a reverse stock split, that calculation is effectively flipped. In a ...
Additionally, investors may recall that Dow component Apple initiated a 4-for-1 stock split in August 2020 when its pre-split price was close to $500 per share. Thus, it should not surprise anyone ...