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In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
On Saturday, Dylan Mulvaney, a transgender actress, activist and influencer, posted a video to Instagram promoting Bud Light as part of a sponsored partnership with the brand.
Dylan Mulvaney Andrew H. Walker/Shutterstock Dylan Mulvaney broke her silence amid the Bud Light controversy — and blasted the beer brand in the process. The 26-year-old social media personality ...
Conservative politicians and celebrities boycotted the brand after partnering with the trans TikTok star
Anheuser-Busch InBev has put two marketing executives on leave amid conservative backlash over Bud Light's partnership with transgender influencer Dylan Mulvaney. (Jacquelyn Martin / Associated Press)
Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light. Some bars stopped carrying the beer, whether to dodge controversy or avoid losing ...
Anheuser-Busch boss says no regrets over Dylan Mulvaney’s Bud Light ad despite uproar on right ... who he says have been impacted by the recent controversy surrounding a Bud Light promotion with ...
Mulvaney faced anti-trans backlash in April after partnering with the Anheuser-Busch beer company