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On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. ... Bud Light’s Super Bowl commercial leans on humor after a year of turmoil and controversy ...
It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII, and the popularizing of the phrase the "Pit of Misery" as well as characters such as the Bud Light King and the Bud Knight.
Bud Light’s collaboration with transgender social media influencer Dylan Mulvaney earlier this year sparked controversy, leading to a boycott by some beer drinkers. ... Commercial real estate ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
"Superstitions" is an advertising campaign for Anheuser-Busch's Bud Light that debuted for the 2012 season of the National Football League. It was followed by "Dilemmas" in the 2013 season. [1] The campaigns include television commercials that depict the superstitions that fans believe to help their teams win.
Anheuser-Busch responded to MillerCoors' lawsuit about the controversial Bud Light ad that started airing during the Super Bowl. AB InBev alleges that a MillerCoors executive thanked the brewer ...
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.