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Oracle CRM is a customer relationship management system created by Oracle Corporation. [1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.
In 2006, Oracle purchased Siebel Systems, [6] [7] and later expanded its Siebel CRM software, and on-premises tool, with its SaaS product, Oracle CRM on Demand. [8] In 2012, the company acquired RightNow Technologies, [9] and Eloqua. [10] These acquisitions allowed Oracle to develop a suite of CX cloud-based software. [10]
Oracle's E-Business Suite (also known as EB-Suite/EBS, eBus or "E-Biz" [16]) consists of a collection of enterprise resource planning (ERP), customer relationship management (CRM), human capital management (HCM), and supply-chain management (SCM) computer applications either developed or acquired by Oracle.
Embedded customer relationship management software is built-in to an ERP software and can usually not be used as stand-alone CRM software like Salesforce.com. It has the following characteristics: functionalities in marketing, sales and service are integral part of the order-to-cash process within an ERP solution
Siebel Systems, Inc. began with sales force automation software, then expanded into marketing and customer service applications, including CRM. From the time it was founded in 1993, [2] the company grew quickly.
Oracle RightNow is an American customer relationship management (CRM) software service for enterprise organizations which is part of Oracle Service. [1] It was originally developed by RightNow Technologies, Inc. , which was acquired by Oracle Corporation in 2011 in a $1.8 billion deal.
PeopleSoft, Inc. was a company that provided human resource management systems (HRMS), financial management solutions (FMS), supply chain management (SCM), customer relationship management (CRM), and enterprise performance management (EPM) software, as well as software for manufacturing, and student administration to large corporations, governments, and organizations.
[7] [8] Companies can deploy Fusion cloud applications in a private cloud, public cloud, hybrid cloud, or a private cloud built and managed by Oracle Cloud Services. [9] In September 2021, Oracle launched Fusion Marketing as part of Oracle Advertising and CX. The system uses artificial intelligence to automate digital marketing campaigns and ...