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The McDonald's brothers opened their first McDonald's restaurant on May 15, 1940 in San Bernardino, California. Originally, a carhop drive-in system was used to serve customers. The initial menu items were centered around barbecue and the first name the brothers used for their business was "McDonald's Famous Barbecue."
In his anger, Kroc later opened a new McDonald's restaurant near the original McDonald's, which had been renamed "The Big M" because the brothers had neglected to retain rights to the name. "The Big M" closed six years later. [16] Speaking to someone about the buyout, Richard McDonald reportedly said that he had no regrets. [17]
The oldest operating McDonald's restaurant is the third one built, opened in 1953. It is located at 10207 Lakewood Blvd. at Florence Ave. in Downey, California (at . Siblings Richard and Maurice McDonald opened the first McDonald's at 1398 North E Street at West 14th Street in San Bernardino, California, on May 15, 1940.
The original owners of the Downey, California McDonald's were Roger Williams, the brother-in-law of McDonald's first franchisee Neil Fox, and his business partner Bud Landon. Williams and Fox worked for Occidental Petroleum and used their expertise in siting Occidental gasoline stations in choosing the location.
McDonald's present-day real estate holdings represent $37.7Bn on its balance sheet, about 99% of the company's assets and about 35% of its global revenue. [ 5 ] Kroc appointed Sonneborn as McDonald's first president and chief executive officer in 1959, which he held until he resigned in 1967, due to falling out with Kroc.
McDonald's realized that the Des Plaines restaurant had historical significance, so it built a replica. With gold arches placed over a glass and metal, red-and-white tiled exterior, the building largely followed the McDonald brothers' original blueprints, which they had introduced when they began franchising in 1953.
By 1976, Cohon presided over 200 McDonald's locations. [6] In 1982, Cohon and 20 corporate sponsors helped save the Toronto Santa Claus Parade, which was sponsored by Eaton's department stores from 1905 to 1981. [7] He grew his McDonald's franchise by himself until 1971, when McDonald's bought him out with stock. [8]
The double cheeseburger was offered as a promotional item in the 1950s and was added to the regular menu in 1965, though many McDonald's restaurants did not list it on their menu boards. An official variant is offered in the U.S. state of New Mexico, called the Green Chile Double Cheeseburger, topped with roasted green New Mexico chile peppers.