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Thus, encoding/decoding is the translation needed for a message to be easily understood. When you decode a message, you extract the meaning of that message in ways to simplify it. Decoding has both verbal and non-verbal forms of communication: Decoding behavior without using words, such as displays of non-verbal communication.
The use of the term in psychology entered English with the translation from German ("Valenz") in 1935 of works of Kurt Lewin.The original German word suggests "binding", and is commonly used in a grammatical context to describe the ability of one word to semantically and syntactically link another, especially the ability of a verb to require a number of additional terms (e.g. subject and ...
Cognitive valence theory (CVT) is a theoretical framework that describes and explains the process of intimacy exchange within a dyad relationship.Peter A. Andersen, [who?] PhD created the cognitive valence theory to answer questions regarding intimacy relationships among colleagues, close friends and intimate friends, married couples and family members. [1]
[142] [151] [153] Communication may fail, for example, if the receiver lacks the decoding skills necessary to understand the message or if the source has a demeaning attitude toward the receiver. [158] [153] For the message, the main factors are code, content, and treatment, each of which can be analyzed in terms of its structure and its elements.
For example, teachers may share and explain information while students may listen and ask clarifying questions. As the background of communication, the relation also affects how the messages are interpreted. For example, seeing a person as an actor on a stage leads to one interpretation of their messages.
The theory of valence in regards to mood-congruency and memory recall is that the nature (positive or negative) of the emotion at encoding is congruent with the nature of the emotion in which the memory is to be recalled. The theory of valence has had both significant and contradictory findings. [2]
But there are also many non-verbal communication skills, like the encoding skills of drawing and gesturing. [8] [36] Berlo sees thought or reasoning as an additional communication skill relevant both to encoding and decoding. [37] The communication skills required for successful communication are different for source and receiver.
Barnlund's model of interpersonal communication. The orange circles represent the communicators. The other colored areas symbolize different types of cues. Communication takes place by decoding cues (orange arrows) and encoding behavioral responses (yellow arrows). Barnlund's model is an influential transactional model of communication. It was ...