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Catford could identify where people were from exclusively through their speech. His expertise – which included formal phonetics , the aerodynamic and physiological production of speech, phonetic peculiarities in speech, and an astounding ability to reproduce words, and even speeches, backwards – led him to be invited to the University of ...
Transcreation is a term coined from the words "translation" and "creation", and a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context.
He estimates that the theory and practice of English-language translation had been dominated by submission, by fluent domestication. He strictly criticized the translators who in order to minimize the foreignness of the target text reduce the foreign cultural norms to target-language cultural values.
Another discovery in translation theory can be dated from 1984 in Europe and the publication of two books in German: Foundation for a General Theory of Translation by Katharina Reiss (also written Reiß) and Hans Vermeer, [12] and Translatorial Action (Translatorisches Handeln) by Justa Holz-Mänttäri. [13]
Catford rationalised this theory in his book Linguistic Theory of Translation: "Cultural untranslatability arises when a situational feature, functionally relevant for the source language text, is completely absent from the culture of which the TL is a part. For instance, the names of some institutions, clothes, foods and abstract concepts ...
President-elect Donald Trump has named Billy Long, a former Republican congressman from Missouri, to head the Internal Revenue Service, signaling plans to oust current Commissioner Danny Werfel ...
Translation of a text that is sung in vocal music for the purpose of singing in another language—sometimes called "singing translation"—is closely linked to translation of poetry because most vocal music, at least in the Western tradition, is set to verse, especially verse in regular patterns with rhyme.
Transcription should not be confused with translation, which means representing the meaning of text from a source-language in a target language, (e.g. Los Angeles (from source-language Spanish) means The Angels in the target language English); or with transliteration, which means representing the spelling of a text from one script to another.