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Media agencies advise companies on how and where to advertise, and how to present a positive image of themselves to the public. [1] Primary services include advertising , public relations and other forms of media management .
These agencies later formed their own Non-Aligned News Agencies Pool (NANAP), which served as a premiere information service in the Third World. EFE, a Spanish organization, is the biggest Spanish-language news agency, and the fourth largest worldwide. It was founded in 1939. The largest German-language news agency is Hamburg's DPA.
Wavemaker (previously MEC and Maxus) is the second largest media agency network in the world [citation needed], with domestic and international clients such as Vodafone, L'Oréal, IKEA, [1] Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International.
OMD Worldwide (originally an initialism for Optimum Media Direction) is a media communications agency. [1] [2] It is a subsidiary of Omnicom Group and an Omnicom Media Group agency considered the holding company's "media specialist brand". [3] Omnicom Media Group is the media services division of Omnicom Group.
News agencies can be corporations that sell news (e.g., PA Media, Thomson Reuters, dpa and United Press International). Other agencies work cooperatively with large media companies, generating their news centrally and sharing local news stories the major news agencies may choose to pick up and redistribute (e.g., Associated Press (AP), Agence ...
The same year, the agency was named Media Week's Agency of the Year [118] and Campaign's Media Agency of the Year. [119] In 2016, the7stars achieved a high ranking in The Sunday Times' Best Small Companies to Work For list [120] and received a score of 9/9 in Campaign's School Report. [121]
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England.It is the world's largest advertising company, as of 2023. [4]
Maxus was a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation.