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H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a multinational fashion retailer headquartered in Stockholm, Sweden. Known for its fast fashion business model, H&M offers affordable [clarification needed] clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across ...
Started by Örjan Andersson and Adam Friberg as a secondhand jeans shop in Stockholm, before starting selling their own clothing in 2004. In 2008 H & M bought the parent company Fabric Scandinavien AB, and the first UK shop opened in Carnaby Street, London in 2012. [17] Chester Barrie
A woman wearing a pink V-neck T-shirt T-shirt day in Leipzig, Germany. A T-shirt (also spelled tee shirt, or tee for short) is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a crew neck, which lacks a collar. T-shirts are generally made of stretchy ...
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The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [ 3 ]