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Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
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Launched in 2007, [1] [2] Amazon Vine is an internal service of Amazon.com that allows manufacturers and publishers to receive reviews for their products on Amazon. [3] [4] [5] Companies pay a fee to Amazon and provide products for review. The products are then passed to Amazon reviewers, who can publish a review.
[full citation needed] Amazon allgedly deleted negative reviews of Scientology-related items, despite the reviews' compliance with comments guidelines. [362] [363] In November 2012, it was reported that Amazon.co.uk deleted "a wave of reviews by authors of their fellow writers' books in what is believed to be a response to [a] 'sock puppet ...