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Advertising and marketing controversies in the Philippines. This article lists advertising and marketing controversies in the Philippines. It includes media such as television commercials, print media, and branding that have been the subject of controversy as well as controversies arising from relevant methods such as sales promotions.
Pepsi Number Fever. The logo for the sales promotion. Market share of Pepsi in the Philippines initially increased from 19.4% to 24.9%. Mistake in ₱1 million grand prize winning bottle cap distribution led to riots and deaths. The Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in ...
Pilipinas Kay Ganda (lit. 'Philippines, So Beautiful') was a short-lived advertising campaign made by the Department of Tourism to promote tourism in the Philippines. Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and ...
In the 2010s, personal data belonging to millions of Facebook users was collected without their consent by British consulting firm Cambridge Analytica, predominantly to be used for political advertising. [1][a] The data was collected through an app called "This Is Your Digital Life", developed by data scientist Aleksandr Kogan and his company ...
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The "Love the Philippines" campaign was launched on June 27, 2023, replacing the roughly 11-year "It's more fun" campaign. [5] The campaign was conceptualized by DDB Philippines, and was selected through bidding. The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize.
Role. The ASC is a self-regulatory organization and through its screening committee reviews and approves advertising materials in the Philippines prior to its placement or broadcast. This includes television, radio, print, internet, out of home, and cinema ads. The materials are reviewed if they are compliant with the prevailing advertising ...
Advertising by country. Mass media in the Philippines. Service industries in the Philippines.