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A digital marketing strategy is essential to any thriving business. See the tactics successful brands use and get inspired by campaigns that work.
In this article, we want to show you some great examples of game-changing digital marketing strategies adopted by a wide range of well-known companies and brands. We’ll be covering: What is a digital marketing strategy? Content marketing: Spotify Wrapped; Social media marketing: Apple’s Shot on iPhone; Email marketing: Who Gives A Crap
A digital marketing strategy is the plan you have for your marketing campaign. It looks at demographics, product benefits and platforms to find success.
Digital marketing is one of the best ways to reach new customers and drive revenue. Plus, it offers a variety of strategies, from video to email to social, to reach your unique goals. Whether you’re looking to increase sales, revenue, awareness, or loyalty, digital marketing is the way to go.
A digital marketing strategy is a comprehensive plan that guides businesses on how to use online channels to reach more customers, increase brand visibility, drive more sales, and achieve specific business goals.
The best marketing strategies for 2021 include updates to known strategies like SEO, customer retention, ecommerce, live video, and influencer marketing; new strategies related to cookieless advertising and privacy changes; and new approaches to cater to the post-COVID consumer.
This post offers an in-depth look at the most effective digital marketing strategies and best practices for achieving your business goals.
1. Set goals for your marketing. Any successful marketing campaign’s primary strategy is setting business goals. Establishing an end goal will give you something to strive for and help you outline the tools and steps you need to take. Some example marketing goals could be: Improving brand awareness.
It should include: Goals of your business, e.g., to brand awareness or to sell services and products. Your target market and research on who they are and where they are. Buyer personas and informational on your customer demographics, if relevant. Competitors, including their marketing strategies and pricing.
Home. Marketing. The Top Marketing Trends of 2024 & How They've Changed Since 2023 [Data from 1400+ Global Marketers] Stay ahead of the curve with the most important marketing trends of 2024, according to experts and data from the HubSpot Blog's Marketing Strategy Survey. Written by: Erica Santiago. FREE 2023 STATE OF MARKETING REPORT.