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In August 2007 the code used to generate Facebook's home and search page as visitors browse the site was accidentally made public. [6] [7] A configuration problem on a Facebook server caused the PHP code to be displayed instead of the web page the code should have created, raising concerns about how secure private data on the site was.
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
Facebook was also required by a court order to notify its users of the settlement. Facebook set up a $6 million [15] fund to establish an independent non-profit foundation that will identify and fund projects and initiatives that promote the cause of online privacy, safety, and security. Facebook also set up a website about the lawsuit.
Security Breach. In September 2018, there was an incident of a security breach within Facebook. Hackers were able to access and steal personal information in nearly half of the 30 million accounts. The company initially believed that even more, around 50 million users, were affected in an attack that gave the hackers control of accounts. [136]
Malvertising (a portmanteau of "malicious software advertising") is the use of online advertising to spread malware. [1] It typically involves injecting malicious or malware-laden advertisements into legitimate online advertising networks and webpages . [ 2 ]
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. [1] [2] [3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications.
An example of this is shown through Facebook ad preferences. [13] Facebook users can have personalized ads on their feeds which Facebook portrays as a specialized, beneficial option for users but does not explicitly state that these ads largely benefit the companies and third parties involved. [13]
The NAI (Network Advertising Initiative) is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising. [1] Advertising networks created the organization in response to concerns from the Federal Trade Commission and consumer groups that online advertising — particularly targeted or behavioral advertising — harmed user privacy.