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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Faber Birren was born in Chicago, Illinois on 11 September 1900, the son of Joseph P. Birren, a landscape painter, and Crescentia (Lang) Birren, a pianist. He attended the Art Institute of Chicago while in high school and the University of Chicago for two years where he studied color theory.
Color analysis (American English; colour analysis in Commonwealth English), also known as personal color analysis (PCA), seasonal color analysis, or skin-tone matching, is a term often used within the cosmetics and fashion industry to describe a method of determining the colors of clothing and cosmetics that harmonize with the appearance of a person's skin complexion, eye color, and hair color ...
620.8'2—dc20. The Design of Everyday Things is a best-selling [1] book by cognitive scientist and usability engineer Donald Norman. Originally published in 1988 with the title The Psychology of Everyday Things, it is often referred to by the initialisms POET and DOET. A new preface was added in 2002 and a revised and expanded edition was ...
Visual hierarchy, according to Gestalt psychology, is a pattern in the visual field wherein some elements tend to "stand out," or attract attention, more strongly than other elements, suggesting a hierarchy of importance. [1] While it may occur naturally in any visual field, the term is most commonly used in design (especially graphic design ...
Harald Braem. Harald Braem alias Wolfram vom Stein (born 23 July 1944 in Berlin) is a German writer, designer and professor who specializes in color psychology. Mr. Braem spent his childhood in Allendorf, Westerwald. He attended primary and secondary school in Hildesheim and later studied graphic design in Hildesheim and Hannover.
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Max Lüscher. Max Lüscher (9 September 1923 – 2 February 2017 [1]) was a Swiss psychotherapist known for inventing the Lüscher color test, a tool for measuring an individual's psychophysical state based on their color preferences. Besides research, teaching and practicing psychotherapy in Basel, Lüscher worked for international companies ...