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In persuasive communication, the order of the information's presentation influences opinion formation. The law of primacy in persuasion, otherwise known as a primacy effect, as postulated by Frederick Hansen Lund in 1925 holds that the side of an issue presented first will have greater effectiveness in persuasion than the side presented subsequently. [1]
Law of primacy may refer to: In advertising, the law of primacy in persuasion first described by Frederick Hansen Lund in 1925. In educational psychology, primacy as one of the principles of learning .
See also recency effect, primacy effect and suffix effect. Spacing effect: That information is better recalled if exposure to it is repeated over a long span of time rather than a short one. Spotlight effect: The tendency to overestimate the amount that other people notice one's appearance or behavior. Stereotype bias or stereotypical bias
It commonly appears in employee evaluations, as a distortion in favor of recently completed activities or recollections, and can be reinforced or offset by the halo effect. [3] In psychology, primacy bias (excessive focus on earliest events or facts) and recency bias (excessive focus on the most recent events or facts) are often considered ...
This irrational primacy effect is independent of the primacy effect in memory in which the earlier items in a series leave a stronger memory trace. [150] Biased interpretation offers an explanation for this effect: seeing the initial evidence, people form a working hypothesis that affects how they interpret the rest of the information. [3]: 187
Research in persuasion is considering the effects of the unconscious, with scholars beginning to explore the possibility of "priming in inducing non-conscious effects". [18] This idea, new to social psychology, is beginning to shed light on the relationship between the individual unconscious and the social environment. [ 19 ]
Figure A: Normal Decay Figure B: Sleeper Effect. The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays over time.
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.