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Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Ole Kirk Christiansen. Ole Kirk Christiansen (born Ole Kirk Kristiansen; [a] 7 April 1891 – 11 March 1958) was a Danish carpenter. In 1932, he founded the construction toy company Lego, later known as The Lego Group. Christiansen transformed his small woodworking shop, which initially sold household products, into a manufacturer of wooden toys.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [116] [117] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
The Lego Castle theme is a segment of the broader Lego product line that encapsulates a medieval world concept, prominently featuring knights and castles. Launched initially in Europe in 1979 and later introduced to North America in 1981, the theme enjoyed continuous support until 1999. It was one of the original three LEGOLAND themes along ...
Bionicle (stylized all caps) is a line of Lego construction toys, marketed primarily towards 8-to-16-year-olds. The line originally launched in 2001 as a subsidiary of Lego's Technic series. Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the ...
The Lego Group (formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
Google cofounder Sergey Brin attends a party in Beverly Hills, California Lionel Hahn/Getty Images A plane owned by Google cofounder Sergey Brin was involved in a deadly crash in May 2023.
List of. Bionicle. media. Aside from the toys in the Lego Bionicle franchise, Lego has also marketed a book series, several video games (mostly for the Game Boy Advance), and four animated movies which feature important plot points. A Bionicle comic book was also published by DC Comics and made available free to members of the Lego Club with ...