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Intel has become one of the world's most recognizable computer brands following its long-running Intel Inside campaign. [313] The idea for "Intel Inside" came out of a meeting between Intel and one of the major computer resellers, MicroAge .
The “Intel Inside” campaign established Intel as a household brand name. The campaign addressed a new problem faced by tech companies as their products began to reach lay consumers. Intel Inside was a landmark in “ingredient branding.”
In June 2009, the logo was changed to a horizontal shape with a visual exposure of silicon inside the label, to help portray the idea that Intel's processors were beside the chips and wiring inside computers. This logo was launched to coincide with the release of Intel Core i7-950, on the same day.
One day, the little “Intel Inside” sticker that’s been on PCs since 1991 could cease to exist. Instead of an Intel chip, these computers could have processors from an array of manufacturers,...
An Intel Inside® Program Associate Membership offers access to Intel logos and trademarks for co-branding.
Millions of otherwise tech-illiterate consumers came to know Intel through its "Intel Inside" campaign, which at the time was an incredibly novel marketing approach.
In 1990, few people outside of the tech industry knew what a processor was or why it mattered if Intel made the one in their computer. The "Intel Inside" program changed that with a series of ads and product labels that taught consumers worldwide that Intel made the "brains" that powered their PCs. Inside Intel Inside
Start with Intel inside, and big things happen. Like a new logo, a new feel, and a whole new way to do something wonderful.
Discover how Intel's "Intel Inside" campaign transformed brand perception and became a key driver of consumer trust in the tech industry.
Intel’s brand heritage has been a study in staying power, grounded by its iconic ‘Intel Inside’ messaging.