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e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
Scott-Vincent Borba (born June 23, 1973) is an American celebrity esthetician, [1] model, singer, actor and founder of e.l.f. Cosmetics, BORBA Inc. and Scott-Vincent Borba Inc. He has authored three books on skin care and beauty.
A view of e.l.f. Cosmetics on display at POPSUGAR's first-ever Sugar Chalet Winter Wonderland In Bryant Park on November 23, 2019 in New York City. (Photo by Astrid Stawiarz/Getty Images for ...
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He would likely believe that The Elf on the Shelf founders accrued good debt when they decided to put their credit score, homes and 401(k)s on the line to create a company.
In September 2020, Keys announced plans to launch her own lifestyle brand, called Keys Soulcare. [4] The brand is a joint venture between Keys and cosmetics retailer e.l.f. cosmetics, [5] [6] the latter's chief marketing officer Kory Marchisotto acting as the president of Keys Soulcare.
Now: Zooey Deschanel. To say Zooey kept busy after Elf would be an understatement. She's had many notable movie roles, such as The Hitchhiker's Guide to the Galaxy and 500 Days of Summer.Plus, her ...
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