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Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Established in 1970, Kantar IMRB was modeled on the lines of the British Market Research Bureau. IMRB provides market research and insights across South Asia, the Middle East and North Africa with specialist divisions in quantitative, qualitative, media, retail, industrial, customer satisfaction, business to business and social and rural research.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Kantar Worldpanel (formerly TNS Worldpanel) is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is a part of the London headquartered market research company Kantar Group .
Research International's Philip Barnard became Kantar's first CEO and chairman. He retired from his post in 1999. [1] In 2008, WPP acquired the leading marketing research company TNS for Kantar, and the following year all the Research International companies were moved into TNS.
2017: Kantar Public opened an office in Singapore. [17] 2021: Colmar Brunton merged with Kantar, with some staff moving to Kantar Public. [18] 2022: Kantar Public sold to private equity firm Trilantic Europe. [19] 2023: PPMI, a European policy research and consultancy company, based in Vilnius, Lithuania, acquired by Kantar Public. [20]
CHOICE also campaigns on behalf of consumers and is a representative on many national and state-based government committees, councils and independent bodies related to consumer rights and issues including food regulation and labelling, health and financial services, telecommunications and digital technology, standards codes, ecologically sustainable development and the environment.
Ipsos Australia has existed since at least 2000, and as of 2022 has offices in Melbourne, Sydney, Brisbane and Perth. [12] It runs opinion polls on a number of issues, [ 13 ] such as community support for changing the date of Australia Day , [ 14 ] moving away from coal , Australia becoming a republic , the effects of the COVID-19 pandemic on ...
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