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  2. 7 Makeup Tips for Women in Their 50s, According to Makeup ...

    www.aol.com/7-makeup-tips-women-50s-170000026.html

    And at the end of this story, I answer some frequently asked questions about the best makeup for women over 50. 6 Fashion Trends That Are Perfect for Me and Other Women Over 50 Meet the Experts

  3. Our beauty editor tested hundreds of anti-aging products in ...

    www.aol.com/lifestyle/our-beauty-editor-tested...

    Even as a longtime beauty editor with access to new, exciting products, I get into ruts with my skin- and hair-care routines. I find myself using the same dozen or so favorites until things start ...

  4. The Best Moisturizers for Mature Skin, According to Celebs ...

    www.aol.com/best-moisturizers-mature-skin...

    Amazon. Talk show host Kelly Ripa knows a thing or two about a good beauty tip, from getting fuller lips to her Oscars “nose trick.” (And she’s not afraid to go makeup-free, either.)In one ...

  5. Ulta Beauty - Wikipedia

    en.wikipedia.org/wiki/Ulta_Beauty

    Ulta Beauty, Forestville, Maryland. Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. [2] Ulta Beauty carries both high- and low-end cosmetics, fragrances, nail products, bath and body products, beauty tools and ...

  6. 17 Beauty Tips for Older Women From the World's Top Makeup ...

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    Trish McEvoy, Pat McGrath, and other industry experts share makeup tips and product recommendations that will make older skin appear glowing and ageless. 17 Beauty Tips for Older Women From the ...

  7. Ultima II (cosmetics line) - Wikipedia

    en.wikipedia.org/wiki/Ultima_II_(cosmetics_line)

    Advertising targeted upper-class women and featured models clad in haute couture gowns. For a decade, Ultima II's slogan was "Dedicated to the woman who spends a lifetime living up to her potential." Ultima II's launch and advertising techniques were likely a response to the growing success of competitor Estée Lauder , who also aimed for an ...