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It was not until the mid-1800s that the world saw its first food made specifically for dogs. An American electrician, James Spratt , concocted the first dog treat. Living in London at the time, he witnessed dogs around a shipyard eating scraps of discarded biscuits.
He was convinced that there was a strong specialty market for a nutritionally complete dog food. His original customer base was composed of Midwestern veterinarians and dog breeders. In 1950, he opened his first manufacturing plant in Dayton, Ohio with five employees. He named his first dog food, "Iams 999" to imply that it was nearly perfect.
Spratt's was the world's first large-scale manufacturer of dog biscuits. The company successfully promoted their array of products for dogs and other domestic animals through the astute use of snob appeal. The company was the first to erect a billboard in London.
In 1950, he developed the world's first animal-based protein dry dog food and called it Iams 999. [1] [6] In 1969, Paul Iams wanted to differentiate the new formula from other Iams products. Iams chose to name this new formula "Eukanuba", a term originated by jazz era personality Hoagy Carmichael, meaning "the tops" or "something supreme".
Ken-L Ration is a brand of canned and dry dog food. In 1922, canned pet food became popularly known on the market after Ken-L Ration, the first to release horse meat in their pet food after purchasing cheap horse meat from PM Chappel. [1] Ken-L Ration was owned by Quaker Oats, but the brand was sold to H. J. Heinz Co. in 1995. [2]
Strongheart's popularity inspired Doyle Packing Company to adopt his name and photograph for a canned dog food in 1932. [18] [19] Strongheart Dog Food did a respectable business, especially in the Midwest, [20] and ninety years later (as of 2025) was still being made. [21] Strongheart; The Story of a Wonder Dog (1926)