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  2. Woodworth Personal Data Sheet - Wikipedia

    en.wikipedia.org/wiki/Woodworth_Personal_Data_Sheet

    The Woodworth Personal Data Sheet, sometimes known as the Woodworth Psychoneurotic Inventory, was a personality test, commonly cited as the first personality test, [1] developed by Robert S. Woodworth during World War I for the United States Army.

  3. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    Overconfidence effect, a tendency to have excessive confidence in one's own answers to questions. For example, for certain types of questions, answers that people rate as "99% certain" turn out to be wrong 40% of the time. [5] [44] [45] [46] Planning fallacy, the tendency for people to underestimate the time it will take them to complete a ...

  4. Figure–ground (perception) - Wikipedia

    en.wikipedia.org/wiki/Figure–ground_(perception)

    In Gestalt psychology it is known as identifying a figure from the background. For example, black words on a printed paper are seen as the "figure", and the white sheet as the "background". For example, black words on a printed paper are seen as the "figure", and the white sheet as the "background".

  5. Decisional balance sheet - Wikipedia

    en.wikipedia.org/wiki/Decisional_balance_sheet

    Psychology professor Finn Tschudi's ABC model of psychotherapy uses a structure similar to a decisional balance sheet: A is a row that defines the problem; B is a row that lists schemas (tacit assumptions) about the advantages and disadvantages of resolving the problem; and C is a row that lists schemas about the advantages and disadvantages of ...

  6. Social media optimization - Wikipedia

    en.wikipedia.org/wiki/Social_media_optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

  7. Observational methods in psychology - Wikipedia

    en.wikipedia.org/wiki/Observational_Methods_in...

    An example of a product might be a painting, a song, a dance or television. Whereas use traces tell us more about the behavior of an individual, products speak more to contemporary cultural themes. Examining physical trace evidence is an invaluable tool to psychologists, for they can gain information in this manner that they might not normally ...

  8. Click identifier - Wikipedia

    en.wikipedia.org/wiki/Click_identifier

    Click identifier may refer to several web analytics mechanisms: DoubleClick Click Identifier (dclid), used by DoubleClick, now Google Facebook Click Identifier (fbclid) used by Facebook in social media analytics

  9. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.