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M/A/R/C Research is an American marketing research and consulting firm. M/A/R/C designs and conducts custom qualitative and quantitative , traditional and online surveys. Mainly, the firm is known for measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client's actions.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
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This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given.
Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses. Experts in marketing research have shown that studies featuring multiple and often competing hypotheses yield more meaningful results than those featuring only one dominant hypothesis. [39] Marketing research is objective ...