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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2]Marketing is the act of satisfying and retaining customers. [3]
The university was established on 27 September 1965 by the Yogyakarta branch of the Atma Jaya Catholic University Institute of Indonesia. The founders were R.A. Soehardi, A.J. Liem Sioe Siet A., Sutijoso, Oey Liang Lee and Leo Sukoto.