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Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. [3] [4] Hilton selects independent hotels and resorts to be part of the Curio Collection. [3] [5] The brand was launched in June 2014, [4] and was Hilton's first "collection" brand. [1]
Today, Hilton Hotels & Resorts is Hilton's flagship brand and one of the largest hotel brands in the world. [9] The brand is targeted at both business and leisure travelers with locations in major city centers, near airports, convention centers, and popular vacation destinations around the world. [10]
Hilton Worldwide Holdings Inc. is an American multinational hospitality company that manages and franchises a broad portfolio of hotels, resorts, and timeshare properties. Founded by Conrad Hilton in May 1919, the company is now led by Christopher J. Nassetta. Hilton is headquartered in Tysons, Virginia, United States.
It reopened on 17 July 2015 as the Reichshof Hamburg, Curio Collection by Hilton. [4] The renovated hotel has 278 guest rooms, 6 junior suites and 3 One-Bedroom Suites, 10 conference and meeting rooms and a modern spa and fitness area. [5] On 27 July 2021, the hotel left the Curio Collection by Hilton. It operates today as an independent hotel. [6]
Location Country Closing year El San Juan: San Juan: United States: Downgraded to Hilton brand in July 2011. Following extensive renovation, again reflagged under Curio Collection in December 2018 before departing Hilton Worldwide for Fairmont in January 2020. The Bentley London: London: United Kingdom: Departed Hilton Worldwide in January 2012
Embassy Suites by Hilton is a chain of all-suite hotels trademarked by Hilton Worldwide. As of December 2019 [update] , there are 257 locations in five countries and territories with 59,712 rooms. [ 1 ] [ 2 ] Similar to other Hilton brands, 212 Embassy Suites hotels are independently owned and operated by franchisees with 47,930 rooms, while 45 ...
Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]
Conrad Hotels & Resorts is an American multinational brand of high-end luxury hotels and high-end luxury resorts owned and operated by Hilton Worldwide. [2] As of December 31, 2021, it has 42 locations with 15,085 rooms in 21 countries and territories, including two that are owned or leased with 778 rooms, 38 that are managed with 12,152 rooms, and two that are franchised with 2,155 rooms.