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The drink industry (or drinks industry, also known as the beverage industry) produces drinks, in particular alcoholic beverage, ready to drink and soft drink products. [ 1 ] Drink production can vary greatly depending on the product being made.
Alcoholic beverages in the Indus Valley civilization appeared in the Chalcolithic Era. These beverages were in use between 3000 BC and 2000 BC. Sura, a beverage brewed from rice meal, wheat, sugar cane, grapes, and other fruits, was popular among the Kshatriya warriors and the peasant population. [28] Sura is considered to be a favorite drink ...
The Beverage Institute for Health and Wellness was led by Rhona S. Applebaum, who was also the Coca-Cola Company's Chief Science and Health Officer. It was announced in 2005, when Coca-Cola executive Donald Short, then the company's vice president, published a paper about his company's commitments to consumers' health in the American Journal of ...
Alcohol concentration in beverages is commonly expressed as alcohol by volume (ABV), ranging from less than 0.1% in fruit juices to up to 98% in rare cases of spirits. A standard drink is used globally to quantify alcohol intake, though its definition varies widely by country. Serving sizes of alcoholic beverages also vary by country.
The American Beverage Association's lobbying efforts have recently skyrocketed, largely to finance the industry's opposition to legislators’ considering increased taxes on soft drinks given their impact on Americans' health. The Association has annually spent from $391,000 to more than $690,000 annually on lobbying from 2003 to 2008.
The losses keep stacking up for the U.S. wine industry. Wine sales in the U.S. last year tumbled approximately 6% from 2023, according to data from the industry data group SipSource. The drop is ...
Alcohol Beverages Australia (ABA) is an Australian non-profit membership–based organisation that represents retailers, producers and manufacturers of alcohol in Australia. The current president is Greg Holland [ 1 ] and its CEO is Andrew Wilsmore.
Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California , originally selling juice products.