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Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the ...
Mattel added a princess-themed Barbie line in 2010. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle and the two Frozen princesses (Anna and Elsa) around its last year of the Disney license in early 2016.
See 'n Say (1965–present) Talking toy, Series beginning with the Farmer Says, and the Bee Says, educational talking toys. Shaman King; She-Ra: Princess of Power; Shogun Warriors (late-1970s) Shorties (2004-2005) The Simpsons toy figures, games, etc. Sing-a-ma-jigs (2010–present) Talking, Singing computer chip toys. SpongeBob SquarePants; Soul
Disney Princess, also called the Princess Line, [2] is a media franchise and toy line owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney , the franchise features a lineup of female protagonists who have appeared in various Disney franchises.
Princess of Power (sometimes abbreviated as POP and informally referred to as She-Ra, after the lead heroine) is a toyline created by Mattel. Among others, it features the characters of She-Ra and Catra on planet Etheria .
Toy maker Mattel has been shifting its strategy to focus more heavily on entertainment — right on the heels of the "Barbie" movie's massive box office success.The latest example: The company ...