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Mattel secured licensing and sponsorship rights from The Walt Disney Company for a new line of infant and preschool plush toys in 1988, sponsor attractions and to develop and sell toys at three Disney theme parks. [18] Mattel also negotiated the exclusive rights to sell dolls, stuffed characters and preschool toys based on Disney characters. [18]
Mattel hired former Disney Branded Television programming executive Adam Bonnett as executive producer and head of a reorganized Mattel Television on February 5, 2019, which effectively replaced Mattel Creations. [6] A week later, Mattel Television announced a proposition of twenty-two animated and live-action television programs.
Charmin' Chatty (1963–1964) Talking doll, Mattel's Changeable Record Doll, came with five changeable records. Chatty Cathy (1960–1965) Mattel's original talking doll. The pull-string talking mechanism that was created for Chatty Cathy in 1960, and it was used in many Mattel talking dolls from 1960 to 1975.
Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the ...
Reporting to Mattel President and COO Richard Dickson, he joins from The Walt Disney Company, where he spent more than a decade in consumer products. “Josh is an exceptional and talented leader ...
Elsa, Anna, Jasmine, Ariel, Snow White, Mulan, Cinderella and all their friends are returning to Mattel, and Wall Street thinks this bit of business news is just magical. See: 2 Ways To Do Disney...