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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages that they think might be relevant. In 2023, Google introduced Topics API, which allows targeting ads based on browsing history stored in browser, to Google Chrome.

3. Google Ad Manager - Wikipedia

   en.wikipedia.org/wiki/Google_Ad_Manager

   Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]

4. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Google recently released an update to the Google Keyword Planner and changed some of its policies by which the first campaign must be set in order to get the Keyword Planner back. This is a type of Google Ads account that is used by agencies and consultants to manage many different advertising accounts. Features of Google Ads Keyword Planner: [4]

5. Account planning - Wikipedia

   en.wikipedia.org/wiki/Account_planning

   Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels.

6. Media planning - Wikipedia

   en.wikipedia.org/wiki/Media_planning

   Media planning entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as:

7. Email marketing - Wikipedia

   en.wikipedia.org/wiki/Email_marketing

   Opt-in email advertising, or permission marketing, is advertising via email whereby the recipient of the advertisement has consented to receive it. [15] A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. [16]