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After selling Kaboodle to Hearst in 2007, [4] Poshmark was founded in 2011 by Chandra, Tracy Sun, Gautam Golwala, and Chetan Pungaliya in Manish’s garage. [5] In November 2017, Poshmark announced that it had raised $87.5 million in Series D funding, at a valuation of nearly $600 million, in venture-backed funding led by Singapore-based Temasek.
In 2011, Free Shipping Day became a billion-dollar shopping holiday with $1.072 billion in sales, [5] followed by $1.01 billion during Free Shipping Day 2012. [ 6 ] In 2013, Knowles changed the format of Free Shipping Day to only include merchants that could waive all minimum order requirements and guarantee delivery by Christmas Eve. [ 7 ]
Based on ComScore data 65% of eCommerce transactions in Q4 2017 in the United States were with free shipping. This figure has been consistent for the last few years (ranging between 58% and 69%). Moreover, US respondents asked in the survey listed free shipping (54% mentions) as a most important factor for online shipping.