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Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information.
This type of thinking evolved earlier than the conscious mind, enabling the mind to transform information and think in ways that enhance an organism's survival. It can be described as a quick sizing up of the world which interprets information and decides how to act very quickly and outside the conscious view.
Malcolm Timothy Gladwell CM (born 3 September 1963) is a Canadian journalist, author, and public speaker. [2] He has been a staff writer for The New Yorker since 1996. He has published eight books.
1. For example "he explores the power of the trained mind to make split second decisions, the ability to think without thinking, or in other words using instinct." is flawed because meaning of instinct is not the same meaning as a trained mind reacting quickly. Instinct, relates to stuff that is hard wired into are bodies as opposed to ...
Unconscious thought theory runs counter to decades of mainstream research on unconscious cognition (see Greenwald 1992 [4] for a review). Many of the attributes of unconscious thought according to UTT are drawn from research by George Miller and Guy Claxton on cognitive and social psychology, as well as from folk psychology; together these portray a formidable unconscious, possessing some ...
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In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [6]
Thin-slicing is a term used in psychology and philosophy to describe the ability to find patterns in events based only on "thin slices", or narrow windows, of experience. The term refers to the process of making very quick inferences about the state, characteristics or details of an individual or situation with minimal amounts of information.