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Colonel [a] Harland David Sanders (September 9, 1890 – December 16, 1980) was an American businessman and founder of fast food chicken restaurant chain Kentucky Fried Chicken (also known as KFC).
Sanders died in 1980 from pneumonia at the age of 90, having continued to travel 200,000–250,000 miles a year up to this time, largely by car, promoting his product. [23] [65] By branding himself as "Colonel Sanders", Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. [28]
The real Colonel -- Harland David Sanders -- was born on a farm on September 9, 1890 in Henryville, Indiana. He worked a variety of odd jobs as a conductor, a blacksmith, a salesman and a boat ...
Colonel Sanders was a key component of KFC advertising until his death in 1980. Despite his death, Sanders remains a key icon of the company as an "international symbol of hospitality". [116] Early official slogans for the company included "North America's Hospitality Dish" (from 1956) and "We fix Sunday dinner seven nights a week".
The real Col. Sanders was an entrepreneur who didn't become a professional chef until he was 40, didn't franchise Kentucky Fried Chicken until he was 62, and didn't become an icon until after he ...
John Y. Brown took six months to call Colonel Sanders back. From then on it was a life that changed the fast-food restaurant industry, impacting places like Chi-Chi’s, Rally’s and Kenny Rogers ...
Sanders' Original Recipe of "11 herbs and spices" is one of the most famous trade secrets in the catering industry. [6] [7] Franchisee Dave Thomas, better known as the founder of Wendy's, argued that the secret recipe concept was successful because "everybody wants in on a secret" and former KFC owner John Y. Brown, Jr. called it "a brilliant marketing ploy."
Nelson Ching/Bloomberg via Getty Images Colonel Harland Sanders is back at KFC, hoping to bring back some of the brand's initial "finger lickin' good" appeal. The chain's new marketing strategy ...