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Pressbook for Steamboat Bill, Jr. (1928). In the world of theatrical film exhibition, a pressbook was a promotional tool created and distributed by film distributors in order to market their films. Sometimes called "campaign manuals," most pressbooks took the form of large, multi-page brochures that were mailed to movie theaters in the interest ...
A screener (SCR) is an advance or promotional copy of a film or television series sent to critics, awards voters, video stores (for their manager and employees), and other film industry professionals, including producers and distributors. [1] It is similar to giving out a free advance copy of books before it is printed for mass distribution.
The First National Exhibitors' Circuit was founded in 1917 by the merger of 26 of the biggest first-run cinema chains in the United States. It eventually controlled over 600 cinemas, more than 200 of them first-run houses (as opposed to the less lucrative second-run or neighbourhood theatres to which films moved when their initial box office receipts dwindled).
Landmark Theatres will mark its 50th anniversary this year with several classic film screening series and discounted tickets. As part of the exhibitor’s ongoing Retro Replay program, the West ...
Taiwan’s four top cinema exhibition chains have joined forces to launch new feature movie production company Bole Film. The company aims to bring between three and five new films per year to ...
Magnolia Pictures LLC [1] is an American independent film distributor and production company, and is a subsidiary of Mark Cuban and Todd Wagner's 2929 Entertainment. [ 2 ] Magnolia was formed in 2001 by Bill Banowsky and Eamonn Bowles, [ 3 ] and specializes in both foreign and independent films .
UPDATED with CEO comments from conference call, 9:09 AM: When its theaters open their doors, exhibitor Marcus Theaters will roll out a “low to no contact” experience for customers including a ...
Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes this is called the press junket or film junket .